| Brand love and positive word of mouth: the moderating effects of experience and price H Karjaluoto, J Munnukka, K Kiuru Journal of Product & Brand Management 25 (6), 527-537, 2016 | 329 | 2016 |
| Credibility of a peer endorser and advertising effectiveness J Munnukka, O Uusitalo, H Toivonen Journal of Consumer Marketing, 2016 | 286 | 2016 |
| ‘You really are a great big sister’–parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing H Reinikainen, J Munnukka, D Maity, V Luoma-Aho Journal of marketing management 36 (3-4), 279-298, 2020 | 259 | 2020 |
| Customers' purchase intentions as a reflection of price perception J Munnukka Journal of Product & Brand Management, 2008 | 227 | 2008 |
| “Thanks for watching”. The effectiveness of YouTube vlogendorsements J Munnukka, D Maity, H Reinikainen, V Luoma-aho Computers in human behavior 93, 226-234, 2019 | 175 | 2019 |
| Are Facebook brand community members truly loyal to the brand? J Munnukka, H Karjaluoto, A Tikkanen Computers in Human Behavior 51, 429-439, 2015 | 146 | 2015 |
| Managing risks in organizational purchasing through adaptation of buying centre structure and the buying process J Munnukka, P Järvi Journal of Purchasing and Supply Management 14 (4), 253-262, 2008 | 111 | 2008 |
| Dynamics of price sensitivity among mobile service customers J Munnukka Journal of product & brand management, 2005 | 95 | 2005 |
| How do brand personality, identification, and relationship length drive loyalty in sports? H Karjaluoto, J Munnukka, M Salmi Journal of Service Theory and Practice 26 (1), 50-71, 2016 | 71 | 2016 |
| Characteristics of early adopters in mobile communications markets J Munnukka Marketing Intelligence & Planning 25 (7), 719-731, 2007 | 65 | 2007 |
| Pricing method as a tool for improved price perception J Munnukka Journal of Revenue and Pricing Management 5, 207-220, 2006 | 64 | 2006 |
| Technology-based services: a study on the drivers and inhibitors of mobile banking M Suoranta, M Mattila, J Munnukka International Journal of Management and Decision Making 6 (1), 33-46, 2005 | 58 | 2005 |
| Perceived risks and risk management of social media in an organizational context J Munnukka, P Järvi Electronic Markets 24 (3), 219-229, 2014 | 50 | 2014 |
| Primed authenticity: How priming impacts authenticity perception of social media influencers V Luoma-Aho, T Pirttimäki, D Maity, J Munnukka, H Reinikainen International Journal of Strategic Communication 13 (4), 352-365, 2019 | 47 | 2019 |
| The price‐category effect and the formation of customer value of high‐tech products J Munnukka, P Järvi Journal of Consumer Marketing 29 (4), 293-301, 2012 | 41 | 2012 |
| Beliefs affecting additional investment intentions of mutual fund clients A Pellinen, K Törmäkangas, O Uusitalo, J Munnukka Journal of Financial Services Marketing 20, 62-73, 2015 | 26 | 2015 |
| Impact of service quality dimensions on the formation of customer value in B to B services J Munnukka, P Järvi, U Outi Marketing Intelligence & Planning 31 (3), 286-299, 2013 | 18 | 2013 |
| The dynamics and characteristics of buying centre networks: A qualitative study on Finnish firms P Järvi, J Munnukka Marketing Intelligence & Planning 27 (3), 439-457, 2009 | 18 | 2009 |
| Enabling transformative value creation through online weight loss services H Taiminen, K Taiminen, J Munnukka Journal of Services Marketing 34 (6), 797-808, 2020 | 15 | 2020 |
| The value drivers of high-tech consumer products J Munnukka, P Järvi Journal of Marketing Management 27 (5-6), 582-601, 2011 | 15 | 2011 |
Heikki KarjaluotoProfessor, Faculty of Information Technology, University of JyväskyläVerified email at jyu.fi
