philip kitchen
philip kitchen
Professor of Marketing, ICN-Artem, Nancy, France
Vahvistettu sähköpostiosoite verkkotunnuksessa icn-artem.com
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The emergence of IMC: a theoretical perspective
PJ Kitchen, J Brignell, T Li, GS Jones
Journal of advertising research 44 (1), 19-30, 2004
4882004
Public relations: Principles and practice
Philip J. Kitchen
Cengage Learning EMEA, 1997
4301997
Internal communication during change management
PJ Kitchen, F Daly
Corporate Communications: an international journal, 2002
4242002
Integrated marketing communication
PJ Kitchen, I Burgmann
Wiley international encyclopedia of marketing, 2010
4142010
Communicating globally: An integrated marketing approach
DE Schultz, PJ Kitchen
Macmillan, 2000
3982000
New luxury brand positioning and the emergence of masstige brands
Y Truong, R McColl, PJ Kitchen
Journal of Brand Management 16 (5), 375-382, 2009
3962009
Integrated marketing communication
PJ Kitchen, I Burgmann
Wiley international encyclopedia of marketing, 2010
3922010
A multi-country comparison of the drive for IMC
PJ Kitchen, DE Schultz
Journal of advertising Research 39 (1), 21-21, 1999
3851999
Integrated marketing communications in US advertising agencies: an exploratory study
DE Schultz, PJ Kitchen
Journal of Advertising research 37 (5), 7-19, 1997
3661997
Status and conspicuousness–are they related? Strategic marketing implications for luxury brands
Y Truong, G Simmons, R McColl, PJ Kitchen
Journal of strategic marketing 16 (3), 189-203, 2008
3442008
IMC, brand communications, and corporate cultures: client/advertising agency co‐ordination and cohesion
L Eagle, PJ Kitchen
European Journal of Marketing, 2000
2882000
A response to ‘Theoretical concept or management fashion’
DE Schultz, PJ Kitchen
Journal of Advertising Research 40 (5), 17-21, 2000
2292000
Raising the corporate umbrella: corporate communications in the twenty-first century
PJ Kitchen, DE Schultz
Springer, 2001
2262001
Marketing communications: Principles and practice
PJ Kitchen, P Kitchen
Cengage Learning EMEA, 1999
2001999
Integrated marketing communications: practice leads theory
PJ Kitchen, I Kim, DE Schultz
Journal of advertising research 48 (4), 531-546, 2008
1972008
Corporate reputation: An eight-country analysis
PJ Kitchen, A Laurence
Corporate Reputation Review 6 (2), 103-117, 2003
1852003
How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects
L Porcu, S Barrio-García, PJ Kitchen
Servicio de Publicaciones de la Universidad de Navarra, 2012
1832012
Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes?
SFS Alwi, PJ Kitchen
Journal of Business research 67 (11), 2324-2336, 2014
1742014
Exploring the role of internal communication during organisational change
F Daly, P Teague, P Kitchen
Corporate Communications: An International Journal, 2003
1682003
The elaboration likelihood model: review, critique and research agenda
PJ Kitchen, G Kerr, DE Schultz, R McColl, H Pals
European Journal of Marketing, 2014
1642014
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Artikkelit 1–20