| The TARES test: Five principles for ethical persuasion S Baker, DL Martinson Ethics and Professional Persuasion, 148-175, 2003 | 271 | 2003 |
| The model of the principled advocate and the pathological partisan: A virtue ethics construct of opposing archetypes of public relations and advertising practitioners S Baker Journal of Mass Media Ethics 23 (3), 235-253, 2008 | 84 | 2008 |
| Five baselines for justification in persuasion S Baker Journal of Mass Media Ethics 14 (2), 69-81, 1999 | 77 | 1999 |
| Out of the red-light district: Five principles for ethically proactive public relations S Baker, DL Martinson Public Relations Quarterly 47 (3), 15, 2002 | 60 | 2002 |
| The theoretical ground for public relations practice and ethics: A Koehnian analysis S Baker Journal of Business Ethics 35, 191-205, 2002 | 58 | 2002 |
| Applying Kidder's ethical decision-making checklist to media ethics S Baker Journal of Mass Media Ethics 12 (4), 197-210, 1997 | 33 | 1997 |
| Mitt Romney's religion: A five factor model for analysis of media representation of Mormon identity S Baker, J Campbell Journal of Media and Religion 9 (2), 99-121, 2010 | 30 | 2010 |
| The ethics of advocacy: Moral reasoning in the practice of public relations SP Baker The Routledge Handbook of Mass Media Ethics, 148-162, 2020 | 20 | 2020 |
| Perceptions of media trust and credibility among Mormon college students GJ Golan, S Baker Journal of Media and Religion 11 (1), 31-43, 2012 | 18 | 2012 |
| Mormons and the media, 1898-2003: A selected, annotated, and indexed bibliography (with suggestions for future research) S Baker, D Stout BYU Studies Quarterly 42 (3), 14, 2003 | 16 | 2003 |
| Mormon Media History Timeline: 1827-2007 SP Baker https://ojs.lib.byu.edu/spc/index.php/BYUStudies/article/viewFile/14022/13815, 2008 | 12 | 2008 |
| Commentary 2: A case of Covert persuasion S Baker Journal of Mass Media Ethics 22 (2-3), 221-225, 2007 | 9 | 2007 |
| The entitlement model: A morally bankrupt b aseline for justification of marketing practices. S Baker Research in Marketing 15, 1-23, 1999 | 7 | 1999 |
| Pricipled advocacy S Baker Communication and media ethics. Handbooks of Communication Science 26 …, 2018 | 6 | 2018 |
| The ethics of advocacy SP Baker The Routledge Handbook of Mass Media Ethics, 148, 2020 | 4 | 2020 |
| Democratic Learning and The Sober Second Thought: The Effect of Reading John Stuart Mill's Essay “On Liberty” on Tolerance for Free Speech Among Highly Religious, Politically … S Baker, Q Randle, EL Carter, S Lunt Journal of Media and Religion 6 (1), 41-61, 2007 | 4 | 2007 |
| Ethical judgment S Baker Executive Excellence 9, 7-7, 1992 | 3 | 1992 |
| From Radio to the Internet: Church Use of Electronic Media in the Twentieth Century S Baker, E Mott A Firm Foundation: Church Organization and Administration, 339-360, 2011 | 2 | 2011 |
| Ethics in Media, Overview S Baker, M Perkins Elsevier, 2003 | 1 | 2003 |
| Teaching Media Ethics: A Special Issue of the journal of Mass Media Ethics S Baker Routledge, 2020 | | 2020 |
