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Bikramjit Rishi
Bikramjit Rishi
Full Professor (Marketing ) - Shiv Nadar Institution of Eminence Deemed to be University
Verified email at snu.edu.in - Homepage
Title
Cited by
Cited by
Year
Convenience matter in mobile banking adoption intention?
A Shankar, B Rishi
Australasian Marketing Journal 28 (4), 273-285, 2020
1882020
Electronic word of mouth (eWOM) research–a comparative bibliometric analysis and future research insight
S Mukhopadhyay, R Pandey, B Rishi
Journal of Hospitality and Tourism Insights 6 (2), 404-424, 2023
512023
You are so embarrassing, still, I hate you less! Investigating consumers’ brand embarrassment and brand hate
A Sarkar, JG Sarkar, S Sreejesh, MR Anusree, B Rishi
Journal of Brand Management, 1-15, 2020
432020
Contemporary issues in social media marketing
B Rishi, S Bandyopadhyay
Routledge, 2018
382018
An Empirical Study of Online Shopping Behaviour: A Factor Analysis Approach.
B Rishi
Journal of Marketing & Communication 3 (3), 2008
362008
Social comparison of luxury fashion brands: Impact of ostentation and media habits
P Tak, A Pareek, B Rishi
IUP Journal of Marketing Management 16 (1), 29, 2017
232017
Motivators and decisional influencers of online shopping
B Rishi
International Journal of Business Innovation and Research 4 (3), 195-209, 2010
232010
Hesitation to adoption in the e-grocery retailing in an emerging market
B Rishi, H Pradeep, M Vishwanathan
International Journal of Business Innovation and Research 15 (1), 99-118, 2018
222018
Determinants of online purchase intention: a study of Emirati consumers
B Rishi, AHMA Khasawneh
International Journal of Islamic Marketing and Branding 2 (3), 200-214, 2017
192017
Determinants of supermarket shopping behaviour in an emerging market
B Rishi, H Singh
Journal of Business and Retail Management Research 7 (1), 27-38, 2012
192012
Determinants of brand trust for FMCG products with special reference to shampoos category
B Rishi
Asia-Pacific Journal of Management Research and Innovation 9 (2), 221-227, 2013
172013
A review for managerial guidelines for social media integration of IMC in digital era
B Rishi, NR Kuthuru
Digital Entertainment: The Next Evolution in Service Sector, 187-212, 2021
142021
Convenience matter in mobile banking adoption intention? Australasian Marketing Journal, 28 (4), 273–285
A Shankar, B Rishi
142020
Do celebrity endorsements influence stock investment intentions?
A Shiva, N Arora, B Rishi
Marketing Intelligence & Planning 40 (6), 804-819, 2022
122022
Key determinants for purchasing pirated software among students
B Rishi, AK Mehra
International Journal of Technology Marketing 12 (1), 4-22, 2017
122017
Strategic information system design practices in an emerging economy
B Rishi, DP Goyal
International Journal of Business Information Systems 7 (4), 388-401, 2011
102011
Hockey India league: remnants of India’s long lost glory
B Rishi, N Sabnis, S Bagchi
Emerald Emerging Markets Case Studies 7 (2), 1-10, 2017
82017
Training outsourcing in Indian telecom sector: critical success factors
B Rishi, S Mishra
International Journal of Indian Culture and Business Management 2 (6), 670-685, 2009
82009
Success factors in the implementation of strategic information systems: an empirical investigation of public sector undertakings in India
B Rishi, DP Goyal
Journal of Advances in Management Research, 2008
82008
Demystifying the Islamic consumer segments
B Rishi, S Halder
Islamic Perspectives on Marketing and Consumer Behavior: Planning …, 2015
72015
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