| Public sector organizations and cocreation with citizens: a literature review on benefits, drivers, and barriers N Baptista, H Alves, N Matos Journal of Nonprofit & Public Sector Marketing 32 (3), 217-241, 2020 | 60 | 2020 |
| Exploring the meaning of social innovation: A categorisation scheme based on the level of policy intervention, profit orientation and geographical scale N Baptista, J Pereira, AC Moreira, ND Matos Innovation 21 (3), 379-397, 2019 | 34 | 2019 |
| Marketing in the public sector—benefits and barriers: a bibliometric study from 1931 to 2020 N Matos, MB Correia, JR Saura, A Reyes-Menendez, N Baptista Social Sciences 9 (10), 168, 2020 | 23 | 2020 |
| Uncovering the use of the social support concept in social marketing interventions for health N Baptista, H Alves, JC Pinho Journal of Nonprofit & Public Sector Marketing 34 (1), 1-35, 2022 | 21 | 2022 |
| Examining social capital and online social support links: A study in online health communities facing treatment uncertainty N Baptista, JC Pinho, H Alves International Review on Public and Nonprofit Marketing 18 (1), 57-94, 2021 | 15 | 2021 |
| Clustering consumers who engage in boycotting: New insights into the relationship between political consumerism and institutional trust NT Baptista, RG Rodrigues International Review on Public and Nonprofit Marketing 15, 87-104, 2018 | 11 | 2018 |
| Analysing destination image from a consumer behaviour perspective N Baptista, N Matos Journal of Spatial and Organizational Dynamics 6 (3), 226-236, 2018 | 9 | 2018 |
| An Auxiliary system for medical diagnosis based on Bayesian belief networks I Milho, A Fred, J Albano, N Baptista, P Sena Proc. 11th Portuguese Conference on Pattern Recognition RECPAD, 2000 | 9 | 2000 |
| The case for social support in social marketing N Baptista, H Alves, J Pinho RAUSP Management Journal 56, 295-313, 2021 | 8 | 2021 |
| Integrated reporting stimulates strategic communication of corporate social responsibility? A marketing perspective analysis based on Maignan, Ferrell and Ferrell’s stakeholder … N Baptista Media & Jornalismo 18, 43-59, 2018 | 8 | 2018 |
| Scoping challenges and opportunities presented by COVID-19 for the development of sustainable short food supply chains N Baptista, H Alves, N Matos Sustainability 14 (21), 14475, 2022 | 6 | 2022 |
| The management of cross-cultural virtual teams N Baptista European Journal of Human Resource Management Studies 6, 159-173, 2022 | 6 | 2022 |
| Social marketing and online social support structure in contexts of treatment uncertainty N Baptista, JC Pinho, H Alves Journal of Nonprofit & Public Sector Marketing 34 (3), 311-350, 2022 | 4 | 2022 |
| Social and Financial Sustainability of Real Estate Investment: Evaluating Public Perceptions towards Blockchain Technology N Baptista, JF Januario, CO Cruz Sustainability 15 (16), 12288, 2023 | 2 | 2023 |
| Smart and sustainable cities in the Mediterranean region: The contribution of short supply chains of food MJPL Dos-Santos, N Baptista, C Machado-Santos Smart and sustainable cities in the Mediterranean region: The contribution …, 2021 | 2 | 2021 |
| A critical realist inspired multilevel research method: combining netnography and social network analysis to study consumer behavior in online communities N Baptista European Journal of Management and Marketing Studies 7 (4), 2022 | 1 | 2022 |
| Systematic Literature Review on Global Strategy: Mapping Trends and Gaps N deMatos, MÁS Jiménez, CMQ Ramos, N Baptista, JJ de Matos Ferreira Dynamic Strategic Thinking for Improved Competitiveness and Performance, 243-270, 2020 | 1 | 2020 |
| When Sustainability Goes Wrong: A Critical Perspective About Consumer Behaviour, Greenwashing, and its Impact on Sustainability AC Boechat, N Baptista, M dos Reis Torgal Effective Digital Marketing for Improving Society Behavior Toward DEI and …, 2024 | | 2024 |
| Crowdfunding as Entrepreneurial Funding for Investigative Journalism in Portugal N Jesus-Silva, M Dos-Santos, N Baptista, F Mata 18th European Conference on Management, Leadership and Governance, 2023 | | 2023 |
| The Impact of Economic Globalization Welfare States N de Jesus Silva, MJPL Dos-Santos, N Baptista Artificial Intelligence and Transforming Digital Marketing, 1117-1125, 2023 | | 2023 |
