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Jin Ho Yun
Jin Ho Yun
Postdoctoral Researcher, Wharton Neuroscience Initiative, Wharton School
Verified email at wharton.upenn.edu
Title
Cited by
Cited by
Year
Drivers of soccer fan loyalty: Australian evidence on the influence of team brand image, fan engagement, satisfaction and enduring involvement
JH Yun, PJ Rosenberger III, K Sweeney
Asia Pacific Journal of Marketing and Logistics, 2020
692020
What Can Neuroscience Offer Marketing Research
B Sung, N Wilson, JH Yun, EJ Lee
Asia Pacific Journal of Marketing and Logistics, 2019
602019
Behavioral and neural evidence on consumer responses to human doctors and medical artificial intelligence
JH Yun, EJ Lee, DH Kim
Psychology & Marketing, 1-16, 2021
422021
Brain buzz for Facebook? Neural indicators of SNS content engagement
J Zhang, JH Yun, EJ Lee
Journal of Business Research, 2020
302020
Moral incompetency under time constraint
EJ Lee, JH Yun
Journal of Business Research 99, 438-445, 2019
212019
ERP Study of Liberals’ and Conservatives’ Moral Reasoning Processes: Evidence from South Korea
JH Yun, Y Kim, EJ Lee
Journal of Business Ethics 176, 723–739, 2022
132022
Gooool: motivation drivers of attitudinal and behavioral fan loyalty in Brazil
PJ Rosenberger III, JH Yun, MM Rahman, S Köcher, MJ de Oliveira
Revista Brasileira de Marketing 18 (4), 116-136, 2019
82019
Digital Dark Nudge: An Exploration of When Digital Nudges Unethically Depart
FJ Costello, JH Yun, KC Lee
Proceedings of the 55th Hawaii International Conference on System Sciences, 2022
52022
A NeuroIS Investigation of the Effects of a Digital Dark Nudge
FJ Costello, JH Yun, KC Lee
NeuroIS Retreat 2020, 2020
32020
Electrophysiological Mechanisms Underlying Time-Dependent Assessments in Moral Decision-Making
JH Yun, J Zhang, EJ Lee
Frontiers in Neuroscience, 2019
32019
Beyond the Goal Line: A Cross-Country Investigation of the Determinants of Football Fan Loyalty in Germany, Brazil and China
P J. Rosenberger III, JH Yun, M M. Rahman, S Köcher, M de Oliveira
Academy of Marketing Conference (AM, 2015), Limerick, Ireland, 2015
32015
Investigating the Antecedents to Australian Football Fan Loyalty: The Influence of Motivation, Fan Identification and Satisfaction
JH Yun, P J Rosenberger III
Academy of Marketing Conference (AM 2014), Bournemouth University, UK, 2014
32014
Keeping the ball rolling: using the SOR framework to investigate the determinants of football fan loyalty
MM Rahman, PJ Rosenberger III, JH Yun, MJ de Oliveira, S Köcher
Asia Pacific Journal of Marketing and Logistics 36 (1), 122-147, 2024
12024
우리는 '호모 모랄리스'인가? 도덕 딜레마 해결 기제의 신경윤리학 연구
윤진호, 장정, 이은주
경영학연구 48 (1), 2019
12019
Moral dilemma of business decision makers-A case for neuroethics
JH Yun, H Kim, EJ Lee
Frontier Management Reveiw, 45-58, 2015
12015
Brand empathy: How consumers resonate socially and emotionally with brands
JH Yun, F Sheng, ML Platt
ACR North American Advances 51, 2023
2023
Updated Reviews and Trends in Consumer Neuroscience
JH Yun
Asia Marketing Journal 25 (3), 111-125, 2023
2023
If Artificial Intelligence Kills Consumers? Decoding the Hot-Cold Organizational Dilemmas from Multivariate Neural Patterns
JH Yun, EJ Lee
ACR North American Advances 49, 406-407, 2021
2021
Is it New? How the Brain Recognizes ‘Hot’ Fashion Items in Social Media
J Zhang, EJ Lee, JH Yun
Summer 2020 American Marketing Association, 2020
2020
Can We Feel Empathy toward ‘AI doctors’?: An fMRI Study of Consumer Acceptance of AI Based Professional Services
JH Yun, DH Kim, EJ Lee
Summer 2019 American Marketing Association, 2019
2019
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