| Green marketing and the SDGs: emerging market perspective GK Amoako, RK Dzogbenuku, J Doe, GK Adjaison Marketing Intelligence & Planning 40 (3), 310-327, 2022 | 108 | 2022 |
| Perceived firm ethicality and brand loyalty: the mediating role of corporate social responsibility and perceived green marketing GK Amoako, JK Doe, RK Dzogbenuku Society and Business Review 16 (3), 398-419, 2021 | 44 | 2021 |
| Online innovation and repurchase intentions in hotels: the mediating effect of customer experience GK Amoako, JK Doe, EK Neequaye International Hospitality Review 37 (1), 28-47, 2023 | 39 | 2023 |
| Social media information and student performance: the mediating role of hedonic value (entertainment) RK Dzogbenuku, JK Doe, GK Amoako Journal of Research in Innovative Teaching & Learning 15 (1), 132-146, 2022 | 23 | 2022 |
| How service experience leads to brand loyalty: Perspective from the telecom sector in Ghana GK Amoako, RK Dzogbenuku, JK Doe IUP Journal of Brand Management 13 (2), 33, 2016 | 22 | 2016 |
| Intention to continue relationship in B to B setting–case of Guinness Ghana breweries–some preliminary findings G Kofi Amoako, G Baadu Adams, JK Doe Journal of Business-to-Business Marketing 27 (1), 81-94, 2020 | 9 | 2020 |
| Toward a firm technology adoption model (F-TAM) in a developing country context JK Doe, R Van de Wetering, B Honyenuga, J Versendaal | 9 | 2017 |
| FIRM TECHNOLOGY ADOPTION MODEL (F-TAM) AMONG SME'S: AN INTERACTIVE ECO-SYSTEM PERSPECTIVE. J Doe, R Van de Wetering, B Honyenuga, J Versendaal IADIS International Journal on Computer Science & Information Systems 14 (1), 2019 | 8 | 2019 |
| Online innovation and repurchase intentions in hotels: the mediating effect of customer experience. International Hospitality Review, 37 (1), 28–47 GK Amoako, JK Doe, EK Neequaye IHR-02-2021-0008. Google Scholar Google Scholar Cross Ref Cross Ref, 2023 | 7 | 2023 |
| CRM as Antecedent of Electronic Retailing and Online Customer Satisfaction JK Doe, GK Asamoah Building a Brand Image Through Electronic Customer Relationship Management …, 2022 | 7 | 2022 |
| Delphi panel discussion of F-TAM: Industry experts and academic perspectives JK Doe, R Van de Wetering, B Honyenuga, J Versendaal, R Boateng EAI International Conference on Technology, Innovation, Entrepreneurship and …, 2017 | 7 | 2017 |
| Innovation and marketing in Africa–a Ghanaian perspective GK Amoako, JK Doe, F De Heer International Journal of Technology Marketing 9 (4), 356-375, 2014 | 7 | 2014 |
| The impact of improvisational and dynamic capabilities on business model innovation during COVID-19: a composite-based approach R van de Wetering, J Doe, R van den Heuvel, H Al Halbusi 21st IFIP Conference I3E2022 e-Business, e-Services, and e-Society …, 2022 | 6 | 2022 |
| Extended contextual validation of stakeholder approach to firm technology adoption: moderating and mediating relationships in an innovation eco-system J Doe, R Van de Wetering, BQ Honyenuga, J Versendaal Society and Business Review, https://doi.org/10.1108/SBR-10-2020-0128, 2022 | 5 | 2022 |
| The eco-system of firm technology adoption JK Doe The Palgrave Handbook of Corporate Sustainability in the Digital Era, 3-27, 2021 | 5 | 2021 |
| Validating the firm technology adoption model (F-TAM) J Doe, R Van de Wetering, BQ Honyenuga, J Versendaal Best Paper Award, 2019 | 5 | 2019 |
| SMS advertisement and purchasing intentions: an emerging market perspective GK Amoako, JK Doe, M Tsegah, A Martins International Journal of Internet Marketing and Advertising 18 (2-3), 181-201, 2023 | 2 | 2023 |
| INFLUENCE OF ONLINE BRAND COMMUNITY ENGAGEMENT ON BRAND TRUST AND BRAND LOYALTY. JK Doe IADIS International Journal on WWW/Internet 18 (1), 2020 | 2 | 2020 |
| AI-driven sustainability brand activism for family businesses: a future-proofing perspective article JK Doe, RE Hinson Journal of Family Business Management, 2023 | 1 | 2023 |
| How do SMEs shape business model innovation? A digital infrastructure, improvisational, and dynamic capability perspective R Van de Wetering, J Doe, R van den Heuvel, H Al Halbusi A digital infrastructure, improvisational, and dynamic capability …, 2023 | 1 | 2023 |
Professor George Kofi AmoakoFull Professor -Marketing Department Ghana Communication Technology UniversityVahvistettu sähköpostiosoite verkkotunnuksessa gctu.edu.gh
