Seuraa
Ines Kuster
Ines Kuster
Vahvistettu sähköpostiosoite verkkotunnuksessa uv.es
Nimike
Viittaukset
Viittaukset
Vuosi
Market orientation and innovation: an inter‐relationship analysis
J Aldas‐Manzano, I Küster, N Vila
European Journal of Innovation Management 8 (4), 437-452, 2005
2352005
Consumer attitudes in the election of functional foods
I Küster-Boluda, I Vidal-Capilla
Spanish Journal of Marketing-ESIC 21, 65-79, 2017
1872017
Desarrollo y validación de escalas de medida en marketing
NV López, IK Boluda, JA Manzano
Servei de Publicacions, Facultat de Ciències Econòmiques i Empresarials …, 2000
1862000
De la Web 2.0 a la Web 3.0: antecedentes y consecuencias de la actitud e intención de uso de las redes sociales en la web semántica
IK Boluda, AH Fernández
Universia Business Review, 104-119, 2013
1672013
Consumer feelings and behaviours towards well designed websites
N Vila, I Kuster
Information & Management 48 (4-5), 166-177, 2011
1652011
The importance of innovation in international textile firms
N Vila, I Kuster
European journal of marketing 41 (1/2), 17-36, 2007
1622007
Compensation and control sales policies, and sales performance: the field sales manager's points of view
I Küster, P Canales
Journal of Business & Industrial Marketing 26 (4), 273-285, 2011
1242011
Adaptation of marketing activities to cultural and social context: Gender role portrayals and sexism in Spanish commercials
M Royo-Vela, J Aldas-Manzano, I Küster, N Vila
Sex Roles 58, 379-390, 2008
1192008
La venta relacional
I Küster
ESIC. Valencia, 2002
1002002
Las redes sociales virtuales y las marcas: influencia del intercambio de experiencias eC2C sobre la actitud de los usuarios hacia la marca
E Bigné, I Küster, A Hernández
Revista española de Investigación de Marketing ESIC 17 (2), 7-27, 2013
992013
How does the online service level influence consumers’ purchase intentions before a transaction? A formative approach
I Küster, N Vila, P Canales
European journal of management and business economics 25 (3), 111-120, 2016
852016
The market orientation-innovation-success relationship: The role of internationalization strategy
I Küster, N Vila
Innovation 13 (1), 36-54, 2011
852011
Competitive positioning and market orientation: two interrelated constructs
E Bigne, N Vila‐López, I Küster‐Boluda
European Journal of Innovation Management 3 (4), 190-198, 2000
822000
Brand impact on purchasing intention.: An approach in virtual social networks channels.
AH Fernández, IK Boluda
Economics and Business Letters 1 (2), 1-9, 2012
75*2012
Venta personal y dirección de ventas: la fidelización del cliente
IK Boluda, SR Nicolás
Paraninfo, 2006
742006
Predictors of tourist engagement: Travel motives and tourism destination profiles
JD Villamediana-Pedrosa, N Vila-López, I Küster-Boluda
Journal of Destination Marketing & Management 16, 100412, 2020
722020
The concept mapping approach in marketing: an application in the travel agencies sector
J Enrique Bigné, J Aldás‐Manzano, I Küster, N Vila
Qualitative Market Research: An International Journal 5 (2), 87-95, 2002
722002
Destination engagement on Facebook: Time and seasonality
J Villamediana, I Küster, N Vila
Annals of Tourism Research 79, 102747, 2019
702019
Market orientation: an antecedent to the industrial manufacturer's power
J Enrique Bigné, A Blesa, I Küster, L Andreu
European Journal of Marketing 38 (1/2), 175-193, 2004
652004
Some determinants of salesforce effectiveness
I Küster, P Canales
Team Performance Management: An International Journal 14 (7/8), 296-326, 2008
622008
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Artikkelit 1–20