| Qualitative assessment of rivalry and conference realignment in intercollegiate athletics CT Havard, T Eddy Journal of Issues in Intercollegiate Athletics 6 (1), 15, 2023 | 65 | 2023 |
| Measuring effects of naming-rights sponsorships on college football fans’ purchasing intentions T Eddy Sport Management Review 17 (3), 362-375, 2014 | 65 | 2014 |
| Examining the impact of team identification and gender on rival perceptions and consumption intentions of intercollegiate athletics fans CT Havard, TW Eddy, TD Ryan Journal of Applied Sport Management 8 (2), 10, 2016 | 56 | 2016 |
| Sponsorship antecedents and outcomes in participant sport settings T Eddy, BC Cork International Journal of Sports Marketing and Sponsorship 20 (1), 26-42, 2019 | 48 | 2019 |
| Points of attachment and sponsorship outcomes in an individual sport L Reams, T Eddy, BC Cork Sport Marketing Quarterly 24 (3), 159, 2015 | 33 | 2015 |
| The retweet as a function of electronic word-of-mouth marketing: A study of athlete endorsement activity on Twitter BC Cork, T Eddy International Journal of Sport Communication 10 (1), 1-16, 2017 | 26 | 2017 |
| Where is everyone? An examination of attendance at college football bowl games T Eddy, R Rascher, D, Stewart International Journal of Sport Finance 11, 26-45, 2016 | 25 | 2016 |
| Impact of negative media stories on fan perceptions and behavior toward rival teams CT Havard, T Eddy International Journal of Sport Management 20 (2), 150-170, 2019 | 24 | 2019 |
| Stakeholder perceptions of an athletic program’s reclassification from NCAA Division II to NCAA Division I (FCS) membership: A case study B Dwyer, T Eddy, C Harvard, L Braa Journal of Issues in Intercollegiate Athletics 3 (1), 5, 2010 | 24 | 2010 |
| The impact of rivalry antecedents on mediated demand for an individual sport L Reams, T Eddy Sport Marketing Quarterly 26 (4), 2017 | 18 | 2017 |
| Motivations and mediated consumption habits of users of mixed-martial-arts online message boards T Eddy, L Reams, S Dittmore International Journal of Sport Communication 9 (4), 440-459, 2016 | 17 | 2016 |
| Factors that drive team identification in intercollegiate athletics: a perspective on product involvement J Sung, GY Koo, SW Dittmore, T Eddy Journal of Physical Education and Sport 16 (3), 752, 2016 | 12 | 2016 |
| Destined to Succeed? Team Identification and the Attributional Bias of NFL Fans. B Dwyer, T Eddy, CW LeCrom Journal of Sport Behavior 37 (4), 2014 | 12 | 2014 |
| Perceptions and general knowledge of online social networking activity of university student-athletes and non-student-athletes CT Havard, T Eddy, L Reams, RL Stewart, T Ahmad Journal of Applied Sport Management 4 (1), 29, 2013 | 12 | 2013 |
| Examining engagement with sport sponsor activations on Twitter T Eddy, BC Cork, K Lebel, EH Hickey International Journal of Sport Communication 14 (1), 79-108, 2021 | 9 | 2021 |
| What drives endorsement earnings for superstar athletes? D Rascher, T Eddy, LLC OSKR | 8 | 2017 |
| Constraint factors affecting non-attendance in collegiate volleyball KCM Jr, AL Morse, TW Eddy, A Love International Journal of Sport Management and Marketing 17 (3), 182-199, 2017 | 8 | 2017 |
| Sponsor-and team-related intentions of salient market segments in a naming-rights sponsorship scenario T Eddy, BC Cork Journal of Issues in Intercollegiate Athletics 9 (1), 12, 2016 | 6 | 2016 |
| Attitudes toward rival teams' naming-rights sponsors: The influence of perceived strength of rivalry T Eddy, L Reams, B Dwyer Understanding rivalry and its influence on sports fans, 182-204, 2019 | 3 | 2019 |
| Team identification, Rivalry Perceptions, and Behaviors of College Football Fans. Y Lee, A Love, T Eddy, M Young Journal of Sport Behavior 41 (4), 2018 | 3 | 2018 |
