Carol M. Megehee
Carol M. Megehee
Distinguished Professor Emerita, Coastal Carolina University
Verified email at coastal.edu
Title
Cited by
Cited by
Year
Fashion marketing of luxury brands: Recent research issues and contributions
E Ko, CM Megehee
Journal of Business Research 65 (10), 1395-1398, 2012
1562012
Disaster tourism and disaster landscape attractions after Hurricane Katrina
CM Megehee, DF Spake, DMS Miller
International Journal of Culture, Tourism and Hospitality Research, 2008
992008
Consumer enactments of archetypes using luxury brands
CM Megehee, DF Spake
Journal of business research 65 (10), 1434-1442, 2012
962012
Creating visual narrative art for decoding stories that consumers and brands tell
CM Megehee, AG Woodside
Psychology & Marketing 27 (6), 603-622, 2010
842010
Consumer sociability and service provider expertise influence on service relationship success
DF Spake, CM Megehee
Journal of Services Marketing, 2010
752010
Social benefits of brand logos in presentation of self in cross and same gender influence contexts
J Lee, E Ko, CM Megehee
Journal of Business Research 68 (6), 1341-1349, 2015
682015
Conversations with (in) the collective unconscious by consumers, brands, and relevant others
AG Woodside, CM Megehee, S Sood
Journal of Business Research 65 (5), 594-602, 2012
612012
Time versus pause manipulation in communications directed to the young adult population: does it matter?
CM Megehee, K Dobie, J Grant
Journal of Advertising Research 43 (3), 281-292, 2003
532003
The impact of perceived peer behavior, probable detection and punishment severity on student cheating behavior
CM Megehee, DF Spake
Marketing Education Review 18 (2), 5-19, 2008
522008
Advertising time expansion, compression, and cognitive processing influences on consumer acceptance of message and brand
CM Megehee
Journal of Business Research 62 (4), 420-431, 2009
492009
When higher prices increase sales: How chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands
Y Hwang, E Ko, CM Megehee
Journal of Business Research 67 (9), 1912-1920, 2014
482014
Advancing consumer behaviour theory in tourism via visual narrative art
AG Woodside, CM Megehee
International journal of tourism research 12 (5), 418-431, 2010
452010
Travel storytelling theory and practice
AG Woodside, CM Megehee
Anatolia 20 (1), 86-99, 2009
432009
Effects of experience and restitution in service failure recovery
C Megehee
Enhancing knowledge development in marketing: proceedings of the 1994 AMA …, 1994
361994
Independent traveler decision-making
KF Hyde
Advances in culture, tourism and hospitality research, 2008
322008
Culture, religiosity, and economic configural models explaining tipping-behavior prevalence across nations
G Ferguson, CM Megehee, AG Woodside
Tourism Management 62, 218-233, 2017
292017
Brand image, equity, and sports sponsorship
DN Bibby
Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling …, 2009
292009
Applying complexity theory: A primer for identifying and modeling firm anomalies
AG Woodside, G Nagy, CM Megehee
Journal of Innovation & Knowledge 3 (1), 9-25, 2018
262018
Fashion's role in visualizing physical and psychological transformations in movies
H Choi, E Ko, CM Megehee
Journal of Business Research 67 (1), 2911-2918, 2014
232014
Achieving requisite variety in modeling firms' strategy heterogeneities: Explaining paradoxical firm-market performances
G Nagy, CM Megehee, AG Woodside, T Laukkanen, S Hirvonen, ...
Industrial Marketing Management 65, 100-128, 2017
192017
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