Diana Haytko
Diana Haytko
Professor of Marketing 0 ECU
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Cited by
Cited by
Speaking of fashion: consumers' uses of fashion discourses and the appropriation of countervailing cultural meanings
CJ Thompson, DL Haytko
Journal of consumer research 24 (1), 15-42, 1997
What drives college-age Generation Y consumers?
SM Noble, DL Haytko, J Phillips
Journal of business research 62 (6), 617-628, 2009
It’s all at the mall: exploring adolescent girls’ experiences
DL Haytko, J Baker
Journal of retailing 80 (1), 67-83, 2004
Green advertising and environmentally responsible consumer behaviors: Linkages examined
DL Haytko, E Matulich
Journal of management and marketing research 1, 2, 2008
Firm-to-firm and interpersonal relationships: Perspectives from advertising agency account managers
DL Haytko
Journal of the Academy of Marketing Science 32 (3), 312-328, 2004
Continuous improvement through teaching innovations: A requirement for today's learners
E Matulich, R Papp, DL Haytko
Marketing Education Review 18 (1), 1-7, 2008
Student Satisfaction in Web-Enhanced Learning Environments.
CM Hermans, DL Haytko, B Mott-Stenerson
Journal of instructional pedagogies 1, 2009
Examining the effectiveness of athlete celebrity endorser characteristics and product brand type: The endorser sexpertise continuum
CS Simmers, D Damron-Martinez, DL Haytko
Journal of Applied Sport Management 1 (1), 35, 2009
Individualism and collectivism: Reconsidering old assumptions
RS Parker, DL Haytko, CM Hermans
Journal of International Business Research 8 (1), 127, 2009
The mall as entertainment: Exploring teen girls’ total shopping experiences
J Baker, D Haytko
Journal of Shopping Center Research 7 (1), 29-58, 2000
Ethnocentrism and its effect on the Chinese consumer: A threat to foreign goods?
RS Parker, DL Haytko, CM Hermans
Journal of Global Marketing 24 (1), 4-17, 2011
Self-concept theory: Applications in advertising
GM Zinkhan*, DL Haytko, A Ward
Journal of Marketing Communications 2 (1), 1-19, 1996
What's your preference? An exploratory examination of the effect of human vs ATM vs online interactions on overall consumer satisfaction with banking services
DL Haytko, CS Simmers
Management Research News, 2009
An offer you can’t refuse: consumer perceptions of sales pressure
JJ Zboja, RA Clark, DL Haytko
Journal of the Academy of Marketing Science 44 (6), 806-821, 2016
The perception of materialism in a global market: A comparison of younger Chinese and United States consumers
RS Parker, D Haytko, C Hermans
Journal of international business and cultural studies 3, 1, 2010
Social influence on green consumerism: country and gender comparisons between China and the United States
RA Clark, DL Haytko, CM Hermans, CS Simmers
Journal of International Consumer Marketing 31 (3), 177-190, 2019
Traditional versus hybrid course delivery systems: A case study of undergraduate marketing planning courses
DL Haytko
Marketing Education Review 11 (3), 27-39, 2001
Overcoming apathy and classroom disconnect in marketing courses: Employing karaoke jeopardy as a content retention tool
KJ Shanahan, CM Hermans, DL Haytko
Marketing Education Review 16 (1), 85-90, 2006
The price is right: An experiential pricing concepts game
DL Haytko
Marketing Education Review 16 (2), 1-4, 2006
Cross‐border supply chain relationships: interpretive research of maquiladora realized strategies
A Hausman, DL Haytko
Journal of Business & Industrial Marketing, 2003
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