Melissa Archpru Akaka
Cited by
Cited by
On value and value co-creation: A service systems and service logic perspective
SL Vargo, PP Maglio, MA Akaka
European management journal 26 (3), 145-152, 2008
Innovation through institutionalization: A service ecosystems perspective
SL Vargo, H Wieland, MA Akaka
Industrial Marketing Management 44, 63-72, 2015
Service-dominant logic as a foundation for service science: clarifications
SL Vargo, MA Akaka
Service Science 1 (1), 32-41, 2009
Value cocreation and service systems (re) formation: A service ecosystems view
SL Vargo, MA Akaka
Service Science 4 (3), 207-217, 2012
The complexity of context: A service ecosystems approach for international marketing
MA Akaka, SL Vargo, RF Lusch
Journal of International Marketing 21 (4), 1-20, 2013
Technology as an operant resource in service (eco) systems
MA Akaka, SL Vargo
Information Systems and e-business Management 12, 367-384, 2014
Extending the context of service: from encounters to ecosystems
MA Akaka, SL Vargo
Journal of Services Marketing 29 (6/7), 453-462, 2015
The context of experience
MA Akaka, SL Vargo, HJ Schau
Journal of Service Management 26 (2), 206-223, 2015
An exploration of networks in value cocreation: A service-ecosystems view
M Archpru Akaka, SL Vargo, RF Lusch
Special issue–Toward a better understanding of the role of value in markets …, 2012
Global brand positioning and perceptions: International advertising and global consumer culture
MA Akaka, DL Alden
International journal of Advertising 29 (1), 37-56, 2010
Advancing service science with service-dominant logic: Clarifications and conceptual development
SL Vargo, RF Lusch, MA Akaka
Handbook of service science, 133-156, 2010
Roles as resources: A social roles perspective of change in value networks
M Archpru Akaka, JD Chandler
Marketing Theory 11 (3), 243-260, 2011
Conceptualizing value: a service-ecosystem view
SL Vargo, MA Akaka, CM Vaughan
Journal of Creating Value 3 (2), 117-124, 2017
Service-dominant logic: A review and assessment
SL Vargo, RF Lusch, MA Akaka, Y He
Review of marketing research, 125-167, 2017
The evolution and prospects of service-dominant logic: An investigation of past, present, and future research
R Wilden, MA Akaka, IO Karpen, J Hohberger
Journal of service research 20 (4), 345-361, 2017
Rethinking the process of diffusion in innovation: A service-ecosystems and institutional perspective
SL Vargo, MA Akaka, H Wieland
Journal of business research 116, 526-534, 2020
The role of symbols in value cocreation
MA Akaka, D Corsaro, C Kelleher, PP Maglio, Y Seo, RF Lusch, SL Vargo
Marketing Theory 14 (3), 311-326, 2014
How does innovation emerge in a service ecosystem?
JD Chandler, I Danatzis, C Wernicke, MA Akaka, D Reynolds
Journal of Service Research 22 (1), 75-89, 2019
A dynamic market conceptualization for entrepreneurial marketing: the co-creation of opportunities
PS Whalen, MA Akaka
Journal of Strategic Marketing 24 (1), 61-75, 2016
Market futures/future markets: Research directions in the study of markets
H Kjellberg, K Storbacka, M Akaka, J Chandler, J Finch, S Lindeman, ...
Marketing theory 12 (2), 219-223, 2012
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