Marie-Louise Fry
Marie-Louise Fry
Senior Lecturer, Social Marketing, Griffith University
Vahvistettu sähköpostiosoite verkkotunnuksessa griffith.edu.au
Nimike
Viittaukset
Viittaukset
Vuosi
E‐trust: the influence of perceived interactivity on e‐retailing users
B Merrilees, ML Fry
Marketing Intelligence & Planning, 2003
1712003
Corporate Branding: A framework for e-retailers
BM Marie-Louise Fry
Corporate Reputation Review 5 (2 and 3), 213-225, 2002
158*2002
The harm chain: A public policy development and stakeholder perspective
MJ Polonsky, L Carlson, ML Fry
Marketing Theory 3 (3), 345-364, 2003
107*2003
Examining the unintended consequences of marketing
ML Fry, MJ Polonsky
Journal of Business Research 57 (11), 1303-1306, 2004
1062004
Seeking the pleasure zone: Understanding young adult’s intoxication culture
ML Fry
Australasian Marketing Journal (AMJ) 19 (1), 65-70, 2011
852011
Social marketing’s consumer myopia
L Brennan, J Previte, ML Fry
Journal of Social Marketing, 2016
772016
Reigniting the fire: a contemporary research agenda for social, political and nonprofit marketing
S Dann, P Harris, GS Mort, ML Fry, W Binney
Journal of Public Affairs: An International Journal 7 (3), 291-304, 2007
532007
Countering consumption in a culture of intoxication
ML Fry
Journal of Marketing Management 26 (13-14), 1279-1294, 2010
492010
Rethinking social marketing: towards a sociality of consumption
L Brennan, L Parker, ML Fry
Journal of Social Marketing, 2014
432014
The role of desire in understanding intentions to drink responsibly: An application of the model of goal-directed behaviour
ML Fry, J Drennan, J Previte, A White, D Tjondronegoro
Journal of Marketing Management 30 (5-6), 551-570, 2014
402014
Discourses of consumer's alcohol resistant identities
ML Fry
Journal of Nonprofit & Public Sector Marketing 23 (4), 348-366, 2011
242011
Friends or foes: Group influence effects on moderate drinking behaviors
J Previte, ML Fry, J Drennan, SFE Hasan
Journal of Business Research 68 (10), 2146-2154, 2015
232015
Alcohol consumption in young adults: the role of multisensory imagery
JP Connor, DJ Kavanagh, J Andrade, J May, GFX Feeney, MJ Gullo, ...
Addictive Behaviors 39 (3), 721-724, 2014
222014
Strengthening social marketing research: Harnessing “insight” through ethnography
L Brennan, ML Fry, J Previte
Australasian Marketing Journal (AMJ) 23 (4), 286-293, 2015
152015
Social change design: disrupting the benchmark template
ML Fry, J Previte, L Brennan
Journal of Social Marketing, 2017
142017
Looking through the social marketing lens: research issues and techniques
ML Fry
Australasian Journal of Market & Social Research l Volume 15 (2), 35-44, 2007
92007
Water velocity measurements inside a hydrocyclone using an Aeroprobe & Comparison with CFD predictions
MS Brennan, M Fry, M Narasimha, PN Holtham
Proceedings of the 16th Australasian Fluid Mechanics Conference, 16AFMC …, 2007
92007
'A Structural Overview of Undergraduate Marketing Education in Australia: Implications for Defining Core Competencies
R Polonsky, Michael.J., Fry, Marie-Louise, Mankelow, Gary, Morgan, Philip ...
Marketing Education Review 9 (2), 33-42, 1999
81999
Benchmarking road safety success: Issues to consider
S Dann, ML Fry
Australasian Marketing Journal (AMJ) 17 (4), 226-231, 2009
72009
Understanding young adult drink‐driving behaviour: a value benefit perspective
ML Fry
International Journal of Nonprofit and Voluntary Sector Marketing 13 (3 …, 2008
72008
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Artikkelit 1–20