| Playing with food: Content analysis of food advergames M Lee, Y Choi, ET Quilliam, RT Cole Journal of Consumer Affairs 43 (1), 129-154, 2009 | 233 | 2009 |
| Between likes and shares: Effects of emotional appeal and virality on the persuasiveness of anticyberbullying messages on Facebook S Alhabash, AR McAlister, A Hagerstrom, ET Quilliam, NJ Rifon, ... Cyberpsychology, Behavior, and Social Networking 16 (3), 175-182, 2013 | 188 | 2013 |
| The multidimensional nature and brand impact of user-generated ad parodies in social media BG Vanden Bergh, M Lee, ET Quilliam, T Hove International Journal of Advertising 30 (1), 103-131, 2011 | 172 | 2011 |
| Alcohol's getting a bit more social: when alcohol marketing messages on Facebook increase young adults’ intentions to imbibe S Alhabash, AR McAlister, ET Quilliam, JI Richards, C Lou Mass Communication and Society 18 (3), 350-375, 2015 | 146 | 2015 |
| The effect of hand-hygiene interventions on infectious disease-associated absenteeism in elementary schools: A systematic literature review Z Wang, M Lapinski, E Quilliam, LA Jaykus, A Fraser American journal of infection control 45 (6), 682-689, 2017 | 101 | 2017 |
| Age-dependent effects of food advergame brand integration and interactivity NJ Rifon, E Taylor Quilliam, HJ Paek, LJ Weatherspoon, SK Kim, ... International Journal of Advertising 33 (3), 475-508, 2014 | 88 | 2014 |
| The impetus for (and limited power of) business self‐regulation: the example of advergames ET Quilliam, M Lee, RT Cole, M Kim Journal of Consumer Affairs 45 (2), 224-247, 2011 | 64 | 2011 |
| Characteristics of food advergames that reach children and the nutrient quality of the foods they advertise HJ Paek, E Taylor Quilliam, S Kim, L J. Weatherspoon, N J. Rifon, M Lee Internet Research 24 (1), 63-81, 2014 | 52 | 2014 |
| Saw it on Facebook, drank it at the bar! Effects of exposure to Facebook alcohol ads on alcohol-related behaviors S Alhabash, AR McAlister, W Kim, C Lou, C Cunningham, ET Quilliam, ... Journal of Interactive Advertising 16 (1), 44-58, 2016 | 43 | 2016 |
| Motivations for sharing marketer-generated content on social media: a comparison between American and Korean college students M Lee, J Lee, E Quilliam Journal of Consumer Marketing 36 (1), 206-217, 2019 | 32 | 2019 |
| Social media alcohol advertising among underage minors: Effects of models’ age S Alhabash, J Mundel, T Deng, A McAlister, ET Quilliam, JI Richards, ... International journal of advertising 40 (4), 552-581, 2021 | 23 | 2021 |
| Social media marketing: Investigating empirical links between purchase involvement, strategy, content, and media type CK Coursaris, W van Osch, BA Balogh, ET Quilliam American Academy of Advertising. Conference. Proceedings (Online), 131, 2014 | 19 | 2014 |
| Consumer perceptions of online safety N Rifon, ET Quilliam, R LaRose Annual conference of the International Communication Association (ICA 2005), 2005 | 15 | 2005 |
| Peer Reviewed: Consistency of Nutrition Recommendations for Foods Marketed to Children in the United States, 2009–2010 LJ Weatherspoon, ET Quilliam, HJ Paek, S Kim, S Venkatesh, J Plasencia, ... Preventing chronic disease 10, 2013 | 14 | 2013 |
| A content analysis of hand hygiene materials targeting elementary-age children ET Quilliam, BA McKay, MK Lapinski, G Viken, J Plasencia, Z Wang, ... Health Education Research 33 (6), 481-491, 2018 | 12 | 2018 |
| The Often‐Forgotten Nonfuneral Consumer Grief for the Grieving ET Quilliam Journal of consumer affairs 42 (3), 471-477, 2008 | 12 | 2008 |
| Socialization to science: Using media to help young people in the United States consider a career in a STEM-related field KJ Levine, VD Miller, ET Quilliam, AR McAlister, MR Aley Communication Studies 72 (4), 547-562, 2021 | 10 | 2021 |
| A different take on virality: the relationship among motivations, uses, and viral behavioral intentions on Facebook and Twitter S Alhabash, AR McAlister, NJ Rifon, ET Quilliam, M Sternadori, ... American Academy of Advertising. Conference. Proceedings (Online), 24, 2013 | 10 | 2013 |
| Happy meals, happy parents: Food marketing strategies and corporate social responsibility ET Quilliam, NJ Rifon American Academy of Advertising. Conference. Proceedings (Online), 134, 2008 | 9 | 2008 |
| Does multi-screening predict advertising avoidance? Direct and indirect effects of media multitasking, advertising skepticism, intrusiveness, and irritation AG Kononova, ET Quilliam, J Richards American Academy of Advertising. Conference. Proceedings (Online), 95, 2016 | 7 | 2016 |
