The differential influence of identification on ethical judgment: The role of brand love MD Dalman, MW Buche, J Min Journal of business ethics 158, 875-891, 2019 | 71 | 2019 |
Negative word of mouth for a failed innovation from higher/lower equity brands: Moderating roles of opinion leadership and consumer testimonials MD Dalman, S Chatterjee, J Min Journal of Business Research 115, 1-13, 2020 | 26 | 2020 |
Consumer evaluation of ingredient branding strategy MD Dalman, K Puranam Management Research Review 40 (7), 768-782, 2017 | 17 | 2017 |
Do buzz and evidence really matter in product preannouncements? An empirical test of two competing theories DP Mishra, G Atav, MD Dalman Journal of Consumer Marketing 37 (7), 739-748, 2020 | 8 | 2020 |
To donate or not to donate? How cosmopolitanism and brand anthropomorphism influence donation intentions for international humanitarian causes MD Dalman, S Ray Management Research Review 45 (4), 524-544, 2022 | 6 | 2022 |
Marketing strategy for unusual brand differentiation: Trivial attribute effect MD Dalman, J Min International Journal of Marketing Studies, 63-72 p., 2014 | 5 | 2014 |
Impact of brand anthropomorphism on ethical judgment: the roles of failure type and loneliness MD Dalman, MK Agarwal, J Min European Journal of Marketing 55 (11), 2917-2944, 2021 | 4 | 2021 |
Co-branding in higher education: Conceptual framework and research propositions MD Dalman American Marketing Association Summer Educators Conference Proceedings 24, 385, 2013 | 2 | 2013 |
Are well-known brands held to a higher standard of performance: the moderating influence of pre vs. post purchase of the product MD Dalman, KK Desai, MK Agarwal Advances in Consumer Research 36, 575-576, 2009 | 2 | 2009 |
To short or not to short? Improving morality judgments of short trades and short traders S Chatterjee, MD Dalman, S Mookherjee Journal of Business Research 114, 173-185, 2020 | 1 | 2020 |
Engaging consumers into legal video streaming services in Russia Z Chizhova, MD Dalman St. Petersburg. Retrieved from https://dspace. spbu. ru/bitstream/11701/9537 …, 2017 | 1 | 2017 |
Changing Moral Judgments of Short and Long Speculation: The Role of Moral versus Economic Arguments and the Consumer’s Motivational Orientation S Chatterjee, MD Dalman ACR, 26, 2017 | 1 | 2017 |
Consumer information integration at pre-purchase: A discrete choice experiment MD Dalman, J Min Handbook of Research on Organizational Transformations through Big Data …, 2015 | 1 | 2015 |
When Do Opinion Leaders Spread Word-Of-Mouth? the Moderating Role of Brand Strength and Performance MD Dalman, J Min ACR Asia-Pacific Advances, 2015 | 1 | 2015 |
The identity salience and emotional attachment strategies in alumni-university relationships J Min, MN Segal, MD Dalman International Journal of Customer Relationship Marketing and Management …, 2014 | 1 | 2014 |
An empirical assessment of stimulus presentation mode bias in conjoint analysis D Mishra, J Min, MD Dalman Innovative Marketing 7 (4), 108-121 p., 2012 | 1 | 2012 |
An application of conjoint analysis in the context of consumer evaluation of co-branded products J Min, MN Segal, MD Dalman Advances in Marketing, 235, 2010 | 1 | 2010 |
Does the economic value of new product announcements depend upon preannouncement signals? An empirical test of information asymmetry theories DP Mishra, MD Dalman Journal of Product & Brand Management 32 (8), 1157-1172, 2023 | | 2023 |
Matching a Brand’S Appearance With Its Description Can Restore Personal Control MD Dalman, S Chatterjee ACR North American Advances, 2021 | | 2021 |
The Role of Institutional Entrepreneurs in The Evolution of Modern Retailing in India MD Dalman, DP Mishra, S Mookherjee ANNUAL GSOM EMERGING MARKETS CONFERENCE 2019, 255-256, 2019 | | 2019 |