| Social media engagement for global influencers K Bentley, C Chu, C Nistor, E Pehlivan, T Yalcin Journal of Global Marketing 34 (3), 205-219, 2021 | 63 | 2021 |
| Complementary goods: creating, capturing, and competing for value T Yalcin, E Ofek, O Koenigsberg, E Biyalogorsky Marketing Science 32 (4), 554-569, 2013 | 26 | 2013 |
| Sustainability influencers: Between marketers and educators T Yalcin, C Nistor, E Pehlivan Sustainability Influencers: Between Marketers and Educators” Taylan Yalcin …, 2020 | 25 | 2020 |
| Privacy considerations for online advertising: A stakeholder’s perspective to programmatic advertising DA Cooper, T Yalcin, C Nistor, M Macrini, E Pehlivan Journal of Consumer Marketing 40 (2), 235-247, 2023 | 23 | 2023 |
| Duplicity in alternative marketing communications C Nistor, T Yalcin, E Pehlivan | 22 | 2018 |
| True, fake and alternative: a topology of news and its implications for brands P Berthon, E Pehlivan, T Yalcin, T Rabinovich Journal of Product & Brand Management 29 (2), 144-149, 2020 | 11 | 2020 |
| Complementary goods: creating and sharing value T Yalcin, E Ofekf, O Koenigsberg, E Biyalogorsky MA Thesis. Boston: Harvard University, 1–32, 2010 | 4 | 2010 |
| Trajectories of AI technologies: Insights for managers P Berthon, T Yalcin, E Pehlivan, T Rabinovich Business Horizons, 2024 | 3 | 2024 |
| The impact of gamification on learner engagement, enjoyment and performance: An abstract T Yalcin, E Pehlivan, C Nistor Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020 | 3 | 2020 |
| Competing for Consumers Online: The Advertising Strategies of Vertically Differentiated Firms T Yalcin, E Ofek Working Paper, 2011 | 2 | 2011 |
| Competing for consumers online: The advertising strategies of vertically differentiated firms E Ofek, T Yalcin Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015 | 1 | 2015 |
| The Effect of Quality Decisions on Competitive Strategy T Yalcin | | 2021 |
| Quality Signals in the Cannabis Market: An Abstract S Chavez, T Yalcin, E Pehlivan Academy of Marketing Science Annual Conference-World Marketing Congress, 547-548, 2021 | | 2021 |
| EXECUTIVE SUMMARY: NEVER MIND THE COMPLEMENTS, WHERE'S THE VALUE? O Koenigsberg, E Biyalogorsky, E Ofek, T Yalcin Business Strategy Review 24 (2), 79-79, 2013 | | 2013 |
| Graceful Failure: Learning through Game-Based Learning E Pehlivan, T Yalcin Making the intangibles count: The meaning of value in higher education today …, 0 | | |
