Seuraa
R.G. Vishnu Menon
R.G. Vishnu Menon
Vahvistettu sähköpostiosoite verkkotunnuksessa ru.is
Nimike
Viittaukset
Viittaukset
Vuosi
Consumer attention to price in social commerce: Eye tracking patterns in retail clothing
RGV Menon, V Sigurdsson, NM Larsen, A Fagerstrøm, GR Foxall
Journal of Business Research, 2016
1642016
How to grow brand post engagement on Facebook and Twitter for airlines? An empirical investigation of design and content factors
RGV Menon, V Sigurdsson, NM Larsen, A Fagerstrøm, H Sørensen, ...
Journal of Air Transport Management, 2019
832019
Assisting sustainable food consumption: The effects of quality signals stemming from consumers and stores in online and physical grocery retailing
V Sigurdsson, NM Larsen, MH Alemu, JK Gallogly, RGV Menon, ...
Journal of Business Research 112, 458-471, 2020
742020
A TEST OF THE BEHAVIORAL PERSPECTIVE MODEL IN THE CONTEXT OF AN E-MAIL MARKETING EXPERIMENT.
V Sigurdsson, RGV Menon, JP Sigurdarson, JS Kristjansson, GR Foxall
Psychological Record 63 (2), 2013
672013
Increasing the effectiveness of ecological food signaling: Comparing sustainability tags with eco-labels
V Sigurdsson, NM Larsen, RG Pálsdóttir, M Folwarczny, RGV Menon, ...
Journal of Business Research 139, 1099-1110, 2022
622022
Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
V Sigurdsson, RGV Menon, AG Hallgrímsson, NM Larsen, A Fagerstrøm
Journal of Promotion Management 24 (5), 694-714, 2018
572018
Operant Behavioral Economics for E‐mail Marketing: An Experiment Based on the Behavioral Perspective Model Testing the Effectiveness of Motivational Operation, Utilitarian and …
V Sigurdsson, H Hinriksson, RGV Menon
Managerial and Decision Economics, 2015
252015
Conjoint Analysis for Social Media Marketing Experimentation: Choice, Utility Estimates and Preference Ranking
RGV Menon, V Sigurdsson
Managerial and Decision Economics, 2015
212015
Social media: Where customers air their troubles—How to respond to them?
V Sigurdsson, NM Larsen, HK Gudmundsdottir, MH Alemu, RGV Menon, ...
Journal of Innovation & Knowledge 6 (4), 257-267, 2021
182021
Online healthy food experiments: Capturing complexity by using choice-based conjoint analysis
V Sigurdsson, RG Vishnu Menon, A Fagerstrøm
The Behavior Analyst 40, 373-391, 2017
182017
Aotearoa New Zealand public responses to COVID-19
J Thaker, V Menon
122020
Aotearoa New Zealand public attitudes to COVID-19 vaccine
V Menon, J Thaker
Wellington, New Zealand: Massey University, 2020
122020
Behavior analysis of online consumer behavior
V Sigurdsson, NM Larsen, RGV Menon
The Routledge companion to consumer behavior analysis, 51-64, 2015
112015
The importance of relative customer-based label equity when signaling sustainability and health with certifications and tags
V Sigurdsson, NM Larsen, M Folwarczny, A Fagerstrøm, RGV Menon, ...
Journal of Business Research 154, 113338, 2023
72023
Aotearoa New Zealand Public Attitudes to COVID-19 Vaccine
J Thaker, V Menon
72020
Management strategies for prevention of forest fire and environmental degradation in tropics with special reference to western ghats of Kerala region, India
ARR Menon, RG Vishnu-Menon
Journal of Tropical Forest Science 34 (1), 24-33, 2022
52022
Aotearoa-New Zealand public responses to COVID-19 and climate change
J Thaker, V Menon
School of Communication, Journalism & Marketin, Massey Business School …, 2020
32020
Vishnu vd.,“Consumer Attention to Price in Social Commerce: Eye Tracking Patterns in Retail Clothing”
RG MENON
Journal of Business Research, 11, 0
2
The marketing firm: recent theoretical and empirical developments
RGV Menon
Managerial and Decision Economics 41 (2), 161-163, 2020
12020
Assisting Healthier and More Sustainable Online Food Choices Through Digital Quality Signals: Exploring Preferences and Segments
V Sigurdsson, RGV Menon, NM Larsen, A Fagerstrøm
Australasian Marketing Journal, 14413582241241768, 2024
2024
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Artikkelit 1–20