R.G. Vishnu Menon
R.G. Vishnu Menon
Vahvistettu sähköpostiosoite verkkotunnuksessa massey.ac.nz
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Consumer attention to price in social commerce: Eye tracking patterns in retail clothing
RGV Menon, V Sigurdsson, NM Larsen, A Fagerstrøm, GR Foxall
Journal of Business Research, 2016
922016
A TEST OF THE BEHAVIORAL PERSPECTIVE MODEL IN THE CONTEXT OF AN E-MAIL MARKETING EXPERIMENT.
V Sigurdsson, RGV Menon, JP Sigurdarson, JS Kristjansson, GR Foxall
Psychological Record 63 (2), 2013
462013
Conjoint Analysis for Social Media Marketing Experimentation: Choice, Utility Estimates and Preference Ranking
RGV Menon, V Sigurdsson
Managerial and Decision Economics, 2015
182015
Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
V Sigurdsson, RGV Menon, AG Hallgrímsson, NM Larsen, A Fagerstrøm
Journal of Promotion Management 24 (5), 694-714, 2018
172018
How to grow brand post engagement on Facebook and Twitter for airlines? An empirical investigation of design and content factors
RGV Menon, V Sigurdsson, NM Larsen, A Fagerstrøm, H Sørensen, ...
Journal of Air Transport Management, 2019
162019
Operant Behavioral Economics for E‐mail Marketing: An Experiment Based on the Behavioral Perspective Model Testing the Effectiveness of Motivational Operation, Utilitarian and …
V Sigurdsson, H Hinriksson, RGV Menon
Managerial and Decision Economics, 2015
152015
Assisting sustainable food consumption: The effects of quality signals stemming from consumers and stores in online and physical grocery retailing
V Sigurdsson, NM Larsen, MH Alemu, JK Gallogly, RGV Menon, ...
Journal of Business Research 112, 458-471, 2020
122020
Behavior analysis of online consumer behavior
V Sigurdsson, NM Larsen, RGV Menon
The Routledge companion to consumer behavior analysis, 51-64, 2016
102016
Behavior analysis of online consumer behavior
V Sigurdsson, NM Larsen, RGV Menon
The Routledge companion to consumer behavior analysis, 51-64, 2016
102016
Online healthy food experiments: Capturing complexity by using choice-based conjoint analysis
V Sigurdsson, RGV Menon, A Fagerstrøm
The Behavior Analyst 40 (2), 373-391, 2017
92017
The marketing firm: Recent theoretical and empirical developments
RGV Menon
Managerial and Decision Economics 41 (2), 161-163, 2020
12020
Operant Behavioral Economics Guest Editor: Gordon R. Foxall
GR Foxall, SR Hursh, PG Roma, WM Baum, H Rachlin, G Ainslie, ...
Special Issue: Operant Behavioral Economics Guest Editor: Gordon R. Foxall
GR Foxall, SR Hursh, PG Roma, WM Baum, H Rachlin, G Ainslie, ...
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Artikkelit 1–13