‪Yasamin Vahdati‬ - ‪Google Scholar‬

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Co-authors

Kevin E. VossProfessor of Marketing, Spears School of Business, Oklahoma State UniversityVerified email at okstate.edu

Yasamin Vahdati

Yasamin Vahdati

University of Oregon

Verified email at uoregon.edu


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Brand identification, cause-brand alliances and perceived cause controversy Y Vahdati, KE Voss Journal of Product & Brand Management 28 (7), 880-892, 2019	11	2019
CEO Activism and Firm Outcomes: Examining the Role of CEO Political Ideology Y Vahdati Oklahoma State University, 2019	1	2019
Building Brand Identification Through Cause-Brand Alliances: The Role of Perceived Cause Controversy: An Abstract Y Vahdati, K Voss Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018	1	2018

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