| The e-marketing mix: a contribution of the e-tailing wars K Kalyanam, S McIntyre Journal of the academy of marketing science 30 (4), 487-499, 2002 | 563 | 2002 |
| How technology is changing retail V Shankar, K Kalyanam, P Setia, A Golmohammadi, S Tirunillai, ... Journal of Retailing 97 (1), 13-27, 2021 | 518 | 2021 |
| A decision support system for vendor managed inventory DD Achabal, SH McIntyre, SA Smith, K Kalyanam Journal of retailing 76 (4), 430-454, 2000 | 420 | 2000 |
| Strategic online and offline retail pricing: a review and research agenda D Grewal, R Janakiraman, K Kalyanam, PK Kannan, B Ratchford, R Song, ... Journal of interactive marketing 24 (2), 138-154, 2010 | 224 | 2010 |
| Position effects in search advertising and their moderators: A regression discontinuity approach S Narayanan, K Kalyanam Marketing Science 34 (3), 388-407, 2015 | 216 | 2015 |
| Internet marketing & e-commerce WA Hanson, K Kalyanam (No Title), 2007 | 212 | 2007 |
| Incorporating demographic variables in brand choice models: An indivisible alternatives framework K Kalyanam, DS Putler Marketing Science 16 (2), 166-181, 1997 | 173 | 1997 |
| Estimating irregular pricing effects: A stochastic spline regression approach K Kalyanam, TS Shively Journal of Marketing Research 35 (1), 16-29, 1998 | 161 | 1998 |
| An experimental investigation of the effects of retargeted advertising: The role of frequency and timing NS Sahni, S Narayanan, K Kalyanam Journal of Marketing Research 56 (3), 401-418, 2019 | 140 | 2019 |
| Free riding and conflict in hybrid shopping environments: Implications for retailers, manufacturers, and regulators K Kalyanam, AA Tsay The antitrust bulletin 58 (1), 19-68, 2013 | 114 | 2013 |
| Return on reputation in online auction markets K Kalyanam, SH McIntyre Available at SSRN 2813653, 2001 | 102 | 2001 |
| Pricing decisions under demand uncertainty: A Bayesian mixture model approach K Kalyanam Marketing Science 15 (3), 207-221, 1996 | 100 | 1996 |
| Deconstructing each item’s category contribution K Kalyanam, S Borle, P Boatwright Marketing Science 26 (3), 327-341, 2007 | 96 | 2007 |
| Method and System for Measuring the Effectiveness of Search Advertising K Kalyanam, S Narayanan US Patent App. 13/910,097, 2013 | 88 | 2013 |
| Future store technologies and their impact on grocery retailing K Kalyanam, R Lal, G Wolfram Retailing in the 21st Century: Current and Future Trends, 141-158, 2009 | 84 | 2009 |
| Adaptive experimentation in interactive marketing: The case of viral marketing at Plaxo K Kalyanam, S McIntyre, JT Masonis Journal of Interactive Marketing 21 (3), 72-85, 2007 | 83 | 2007 |
| Cross channel effects of search engine advertising on brick & mortar retail sales: Meta analysis of large scale field experiments on Google. com K Kalyanam, J McAteer, J Marek, J Hodges, L Lin Quantitative Marketing and Economics 16, 1-42, 2018 | 43 | 2018 |
| A Bayesian approach for estimating target market potential with limited geodemographic information DS Putler, K Kalyanam, JS Hodges Journal of Marketing research 33 (2), 134-149, 1996 | 40 | 1996 |
| Taming e-business models R Donath, R Kalakota, BS Cerf, K Kalyanam ISBM business marketing web consortium 3 (1), 1-24, 1999 | 35 | 1999 |
| The perfect message at the perfect moment K Kalyanam, M Zweben Harvard business review 83 (11), 112, 2005 | 30 | 2005 |
Shelby McIntyreProfessor of Marketing, Santa Clara UniveristyVerified email at scu.edu
